Introduction: Power of Sustainability and Promises of the Culture of Responsibility; Martina Topic-Rutherford and Marija Geiger Zeman Communicating Food Matters Chapter 1. Purity and Danger/Male and Female/Economy and Environment: Communication of Binaries Related to Food and Gender; Mirela Holy Chapter 2. Creativity and Gender in the Cooking World: A Sociological Overview of (Un)creative Media Representation of Professional Chefs; Marija Geiger Zeman, Zdenko Zeman, and Geran-Marko Miletic Chapter 3. 'It Bugs Me': Bizarre Foods with Andrew Zimmern; Melissa Beattie Chapter 4. Food as a Visual Practice: Fashion Design and Communication in Vegan Food Trends; Petra Krpan Promoting Culture of Responsibility: Food and Public Relations Chapter 5. 'Go Easy with Bread, Eat Potatoes Instead' - Food Rationing Behavioural Change Campaign of the UK Government (1940-1954); Martina Topic-Rutherford Chapter 6. Savouring Truth: Exposing Disinformation in the World of Alternative Meats; Courtney D. Boman and Erika J.

Schneider Chapter 7. How Public Relations Can Provide a Socially Responsible Lens for Collective Management of Water Risks; Matthew S. VanDyke Chapter 8. What's the 'Right' Thing to do? How Ethical Expectations for CSR Influence Company Support; Lucinda Austin, Barbara Miller Gaither, and Seoyeon Kim Chapter 9. Gen Z Insights on Food Waste Reduction, Yellow Sticker Shopping, and Sustainability Communication; Anca Anton Sustainability in the Age of Climate Change Chapter 10. Building Sustainable Futures: Food (In)Security and Sustainability as Flourishing in Higher Education; Megan K. Schraedley Chapter 11. Fibs, Fiction, and Facts: The Visual Construction of Ocean Sustainability within the Context of the Climate Crisis; Grace Omondi and Anders Nilsen Chapter 12.

Developing a Public Relations Element in Climate Change University Curricula: Challenges for Higher Education; Michal Chmiel.