Sales and Market Bullets PERFECTLY TIMED FOR MAXIMUM INDUSTRY VISIBILITY: The September 2026 release aligns directly with fall conference season for mortgage brokers, real estate brokers, financial planners, bankers, and insurance professionals, creating prime opportunities for speaking engagements, partnerships, and bulk sales. DEMOCRATIZING HOME EQUITY AND RETIREMENT: Many retirees don't fully understand the short- and long-term impacts of their home equity financing decisions. They rely on biased, incomplete, and anecdotal information shared by friends and family. As a Home Equity Advocate, Pimento teaches retirees and their families the secrets to generating tax-free cash flow and protecting their money to create financial freedom. IN THE NEWS: The momentum of coverage for retirement, housing, mortgage, and financial services is accelerating across all Canadian media, and this book speaks directly to questions and pressures addressed in these pieces and can add to the conversations and jump into the built-in media coverage. A CONNECTED AND EXPERT AUTHOR: Sue Pimento will announce NorthStar Equity, a new retirement consulting and media firm, in December 2025 and will roll out Equity Advocate accreditation in the first quarter of 2026, building momentum and consultation opportunities that can lead to the book's launch in September. She co-authored, with Ernest & Young, a white paper, Canada's Retirement Evolution: Why Policymakers and Financial Institutions Must Rethink Retirement , which will be released in early 2026 in a live presentation to the executive community of financial services and regulators, putting national focus on retirement issues. THE STIGMA OF REVERSE MORTGAGES IS LESSENING: Peter Mansbridge, one of the most comforting and trustworthy public figures in Canada, currently serves as a strategic communications consultant for HomeEquity Bank to help refresh the conversation about the CHIP Reverse Mortgage.

Pimento's book contributes to this conversation and furthers knowledge around unlocking the value of home equity and achieving financial freedom.