ContentsIntroduction: Elgar encyclopedia ofinternational marketing management 1PART I INTERNATIONAL MARKETING ENGAGEMENT1 The international marketing imperative 5Leonidas C. Leonidou, Constantine S. Katsikeas and Bilge Aykol2 The theoretical embeddedness of international marketing 12Svetla Trifonova Marinova and Marin A. Marinov3 Stimuli to international marketing 18Antonella Zucchella, Valerio Veglio and Diala Kabbara4 Barriers to international marketing 23Çagla Dayangan, Nilay Biçakcioglu-Peynirci andRobert E. Morgan5 Born globals 33Per Servais and Svante AnderssonPART II ENVIRONMENTAL EFFECTS ON INTERNATIONALMARKETING6 The international economic environment 41Abdullah Abdulaziz Alhumudand Weam Abdulmohsin Alarfaj7 Foreign country political risk 48Zeynep Müge Güzel and Aysegül Özsomer8 Legal issues in international marketing 55Jonas Strømfeldt Eduardsen9 Cultural effects on foreign buyer behavior 63Jean-Claude Usunier10 The role of distance in international marketing 68Björn Ambos and Laura WeissPART III INTERNATIONAL MARKET INFORMATION ANDORIENTATION11 International marketing research 76Nicos Rossides12 Foreign market orientation 83John W. CadoganPART IV FOREIGN CUSTOMER BEHAVIOR13 Country of origin effects 90Saeed Samiee and Brian R. Chabowski14 Foreign country image 95Nicolas Papadopoulos and Mark Cleveland15 Foreign buyer ethnocentrism 101Katharina Petra Zeugner-Rothand Anastasia Stathopoulou16 Foreign buyer animosity 109George Balabanis17 Cross-country consumer behavior 116Attila Yaprak18 International business-to-business marketing 122Stefanos MouzasPART V FOREIGN MARKET COMPETITION19 The international competitive scene 128Zsófia Tóth and Rudolf R. Sinkovics20 Resources, capabilities, and competitive advantage ininternational marketing 135Barbara Francioni and Izabela KowalikPART VI TARGETING INTERNATIONAL MARKETS21 Segmenting the world market 143Oscar Martín Martín22 International market selection and targeting 152George Nakos23 Brand positioning in foreign markets 158Vasileios Davvetas, Lamprini Piha and Karolos PapadasPART VII FOREIGN MARKET ENTRY24 Exporting 164Claude Obadia25 International licensing and franchising 171Attila Z.

Berkyand Desislava Dikova26 International joint ventures 178Paul W. Beamish27 Wholly owned foreign production 184Marin A. Marinov and Svetla Trifonova MarinovaPART VIII STRATEGIC ASPECTS OF INTERNATIONALMARKETING28 Firm internationalization strategies 191Olli Kuivalainen and Sanna Sundquist29 International marketing strategies 199Carl Arthur Solberg30 International marketing mix standardization/adaptation 204Stefan SchmidPART IX INTERNATIONAL PRODUCT/SERVICE31 International product decisions 211Mohammad Tayeenul Hoque and Nikolaos Tzokas32 International new product development 218Nicholas Paparoidamis33 International services 225Brian R. Chabowski and Saeed Samiee34 Global branding 231Petra Riefler and David Bourdin35 International entrepreneurial branding 237Peter Gabrielsson and Samuel Yaw KusiPART X INTERNATIONAL PRICING36 Export pricing decisions 245Paraskevas C. Argouslidis37 Pricing within foreign markets 250Christina Papadopoulou and Magnus Hultman38 International transfer pricing 256Ravi SarathyPART XI INTERNATIONAL DISTRIBUTION39 Distribution in foreign markets 262Frode Nilssen and Valeria Nyu40 International retailing 268Anne Marie Doherty and Nicholas AlexanderPART XII INTERNATIONAL PHYSICALDISTRIBUTION41 International marketing logistics 275Thomas Fotiadis, Konstantinos Rotsios andDimitris Folinas42 International sourcing 281Masaaki KotabePART XIII INTERNATIONAL PROMOTION43 International advertising 288David A. Griffith44 International sales management 294Marios Theodosiou45 International sales promotions 301Maria C. Voutsa, Leonidas Hatzithomas and Kostoula MargaritiPART XIV IMPLEMENTING AND EVALUATINGINTERNATIONAL MARKETING46 Implementing the international marketing strategy 309Mariia Koval, Viachesla Iurkov and Gabriel R. G.

Benito47 International marketing performance 315Thi Thanh Huong Tran and Thi Hong Ngoc NguyenPART XV RELATIONSHIP MARKETING IN FOREIGNMARKETS48 Managing international business relationships 323Dionysis Skarmeas49 Idiosyncratic business relationships across differentcultures 329Bradley R. Barnes and Ron BergerPART XVI SOCIAL RESPONSIBILITY IN INTERNATIONALMARKETING50 Sustainability in international marketing 337Pervez N. Ghauri51 International marketing ethics 343Pantelitsa Eteokleous, Marios Katsioloudes and Eleftheria Atta52 Green aspects of international marketing 350Aikaterini Karamoutsou, Constantinos N. Leonidouand Charalampos SaridakisPART XVII EXTERNAL INTERNATIONALMARKETING ASSISTANCE53 National export promotion assistance 358Joan Freixanet54 International trade fairs 365Dayananda PalihawadanaPART XVIII DIGITAL ASPECTS OF INTERNATIONALMARKETING55 Digitalization in international marketing 372Goksel Yalcinkaya, Hannah S. Lee and David A. Griffith56 Social media and international marketing 378Fang Fang Li and Samuel Yaw Kusi57 Artificial intelligence and international marketing 384Mohammad B. Rana, Poul Houman Andersen andNirosha Nilmini SathiskumarPART XIX INTERNATIONAL MARKETING CHALLENGES58 Counterfeiting and piracy in international markets 393Mateja Kos Koklic, Irena Vida and Monika Kukar-Kinney59 Gray markets 401Ismail GölgeciPART XX SPECIAL ISSUES IN INTERNATIONALMARKETING60 Countertrade in international markets 410Smirti Kutaula and Alvina Gillani61 Bribery and corruption in foreign markets 415Daina Nicolaou.