Preface xi 1 Why Generative Engine Optimization (GEO)? 1 The Great SEO Agency Rotation 2 What Is Search Engine Optimization (SEO)? 4 What Is Generative Engine Optimization (GEO)? 11 Business and Product Implications of LLMs 20 2 Generative Engine Basics 43 Examples of Generative Engines 44 Best of the Rest: Perplexity, Microsoft Copilot, and Grok 49 Differences Between SEO and GEO 53 How Do We Measure GEO vs. SEO? 63 Visibility Scores 71 Sentiment 72 Position 73 3 How Generative Engines Work (by Josh Blyskal, Profound) 77 The Limitations of Large Language Models 78 Query Fan-Out and Agentic Intent 79 The Rise of the Agent (The Atlas Moment) 81 Retrieval (The Dependency and The Semantic Drift) 81 Client-Side Rendering and Agent Experience 82 The Bait: Meta Descriptions as Confidence Signals 83 The 13-Week Clock (Freshness) 83 Understanding and Selection (The Reranker) 84 The "Clip" and The Semantic Chunk 85 Why Aggregatorial Content Synergizes Naturally 86 Consensus and Information Classes 86 Synthesis 87 The Architect vs. The Optimizer 88 4 How to Establish a GEO Strategy 89 GEO Strategy in Summary 89 Common Prompt Sources 92 The Importance of Brand Positioning 157 Digital PR and Data Journalism 161 5 Content Creation Best Practices 173 Content Worth Creating 173 How to Structure Content for LLMs 177 Schema Markup (JSON-LD) 180 Data-Rich Content 186 6 PR (Digital and Performance) 227 Where Digital PR Has the Highest Impact 227 Where Performance PR Has the Highest Impact 228 How to Create Effective Digital PR Content 228 How to Effectively Leverage Performance PR 244 7 Applied Generative Engine Optimization 251 GEO for B2B SaaS--Zapier 251 GEO for Fintech--Bluevine 257 GEO for Services--Siege Media 263 8 Building a GEO-First Organization 271 Communication Design 271 How to Influence Stakeholder Buy-In 276 Popular Roles for Generative Engine Optimization 281 GEO Titles and Career Paths 284 9 What Does the Future Hold? 289 Increase in Agentic Experiences 289 SaaS Tool Use via MCP 290 Building Toward Real-Time Updates 291 A Lot More of Everything AI 291 Model Content Partnerships 292 Conclusion 293 Final Page 295 Index 297.