Introduction 1 Part 1: Introduction to Solopreneurship 5 Chapter 1: Understanding Solopreneurship 7 Chapter 2: Introducing the Solopreneur Success Cycle 23 Chapter 3: Creating a Business Plan That Works 33 Part 2: Starting Your Solopreneur Career 41 Chapter 4: Defining Your Goals and Success 43 Chapter 5: Envisioning Your Solo Business 57 Chapter 6: Defining Your Solo Business 65 Chapter 7: Understanding Your Competition 77 Chapter 8: Defining Your Customer 87 Chapter 9: Tackling Potential Obstacles to Getting Your Business Up and Running 101 Part 3: Building Your Solopreneur Business 117 Chapter 10: Positioning Your Business and Product in the Market 119 Chapter 11: Creating Your Messaging and Brand 133 Chapter 12: Building an Effective Marketing Strategy 141 Chapter 13: Defining Your Sales Process 155 Chapter 14: Crafting a Delightful Onboarding Experience 175 Chapter 15: Setting Up Your Business 185 Chapter 16: Choosing and Setting Up Your Tools and Services 201 Part 4: Running and Learning from Your Solo Business 217 Chapter 17: Executing Your Marketing Plan 219 Chapter 18: Executing Your Sales, Finance, and Operations Plans 235 Chapter 19: Documenting Problems and Solutions 257 Part 5: Improving Your Business 267 Chapter 20: Refining or Reimagining Your Business 269 Chapter 21: Getting Strategic About Change 293 Chapter 22: Making Changes to Your Business 301 Part 6: Living the Solopreneur Lifestyle 309 Chapter 23: Balancing Your Work and Personal Life 311 Chapter 24: Looking into the Future of Solopreneurship (and Your Business) 329 Part 7: The Part of Tens 341 Chapter 25: Avoiding Ten Common Solopreneur Mistakes 343 Chapter 26: Ten Important Reminders for Solopreneurs 349 Chapter 27: Ten FAQs About Solopreneurship 355 Index 363.