Marketers have been playing to peoples emotions and aiming to pique their interest for years in order to sell products. Companies undertake extensive market research and significant user testing before a product is launched and customer feedback is integrated into ongoing development. However, in corporate training, employees are expected to complete training programmes that they havent been consulted on, that dont meet their needs and that arent fit for purpose which results in no tangible performance improvement and almost non-existent knowledge retention after the training. How People Learn shows L&D professionals how to design with their employees in mind so that training makes a real difference to performance and development rather than being a waste of time, money and resources. Using the authors 5DI framework, How People Learn shows how to define, design and deploy training so that it works with and for employees. There is guidance on what training resources to create when employees are actively searching for learning content and how L&D practitioners can pull employees towards content that they dont know they need or are actively disinterested in. From how to use simulations, storytelling, neuroscience and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes. Including case studies from companies such as BP, BBC and Virgin Atlantic, this is an urgent read for L&D professionals who are committed to developing training that will make a difference to employees skills, capabilities and performance.