How to use storytelling to motivate people in your organisation, drive results and advance your career. In todays connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isnt a one size fits all. The most effective influencers learn to flex their narrative based on the audiences time or their level of expertise. A story that works on the stage doesnt work in the boardroom. A story that works in the boardroom doesnt work in a team meeting.

A story that works in a team meeting doesnt work in a one-to-one conversation. A story that works in one-to-one conversation doesnt work in sales.Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.