An easy-to-read, timely, and integrative text accessible to all students Updated - Examples have been updated to include recent changes including coverage on Britain''s exit (Brexit) from the European Union, Venezuela''s suspension from the Southern Common Market, and recent data on business software piracy rates around the world. Updated - Conceptual material and specialized business activities are described in concrete terms for maximum student comprehension. New information includes coverage of employability skills, helping students to develop their critical-thinking skills, refine their sense of business ethics and social responsibility, develop their communication skills, and expand their ability to apply and analyze knowledge. New - The Manager''s Briefcase in Chapter 1 offers an early introduction to the textbook''s applied, and managerial treatment of material. Updated - Presentation of National Illiteracy rates and its accompanying Table 2.1 present the most recent data available. An integrative organizing framework helps students understand how all of the concepts of international business are related. Quick Study Concept Checks verify that students have learned key terms and concepts before moving on.

Students obtain immediate feedback on answers they provide in an online environment. Application opportunities help students understand the role culture plays in international business The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text: Updated - Chapter introductions are culturally rich, feature real-world examples, and sensitize readers to different cultures they may do business with in the future. Culture Matters make connections between different cultures and key chapter topics throughout the text. Watch It Cases expose students to life in other cultures by asking them to view a video clip on a key topic. Each video corresponds to the chapter material and is accompanied by multiple choice questions that reinforce student comprehension. Ethical Challenge exercises ask students to assume the role of a manager, government official, or someone else and to make a decision based on the facts presented to them. Teaming Up projects go beyond the text and require students to collaborate in teams to conduct interviews, research other countries, or hold in-class debates. A Market Entry Strategy Project is an interactive simulation that asks students to research a country as a future market for a new video game system.

Practicing International Management cases ask students to analyze the responses of real-world companies to the issues, problems, and opportunities discussed in each chapter. Also available with MyLab Management MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted authors'' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management. Reach every student with MyLab Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That''s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. Updated - Mini Sims put students in business professional roles and give them the opportunity to apply course concepts as they develop decision-making skills through real-world business challenges. MediaShare for Business offers a curated collection of business videos that provide customizable, auto-scored assignments, so students understand why they are learning key concepts and how to apply them in their careers.

Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful. Teach your course your way: Your course is unique. So whether you''d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs. Improve student results: When you teach with MyLab, student performance often improves. That''s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students. Check out the preface for a complete list of features and what''s new in this edition.