"An essential, practical, guide full of useful tips, techniques, strategies, and outside-the-box recipes for negotiation success." - JOE NAVARRO, internationally bestselling author of Be Exceptional "Seth Freeman has found a new and valuable way to handle typical negotiation challenges. This book offers most useful prescriptive advice on how to handle the most frequent negotiation challenges, designed for both the novice and the experienced negotiator!" - ROY LEWICKI, author of Essentials of Negotiation, Abramowitz Professor Emeritus, The Ohio State University "Seth's book is a thoughtful blend of the science and art of negotiating - both of which are needed for the modern negotiator to thrive. Seth's in-person passion clearly comes through in an energizing manner that gives hope and inspires the reader to believe they can win in their next negotiation - and those chances of winning become more realistic with the knowledge gained in this book." - DR. JEFF THOMPSON, Research Psychologist, Columbia University Medical Center, and former NYPD Hostage Negotiation Trainer "Seth Freeman has written an eminently practical, useful, and engaging book. Its lessons can make us not only better negotiators, but better leaders. It can help readers find the power that resides within them, even in seemingly hopeless situations, and even when they lack authority over others.

15 Tools to Turn the Tide is both a must-read for leaders and a must-have on your leadership bookshelf." - HELIO FRED GARCIA, president, Logos Consulting Group "Negotiating can be intimidating, especially when you lack power, but these versatile tools will help you level the playing field." - KEITH FERRAZZI "As a business leader, a teacher, a mother, and a regular human being just getting through our conflict-addled times, I find this book and the tools it offers refreshing, hopeful, and so user-friendly that I want to rush out and buy it for everyone I know. The tools themselves are so valuable they should be taught in every school, company, and to therapists, consultants, and leaders. But it's the stories about real-life people dealing with fear, intimidation, and frustration at work, at home, in high-pressure situations or everyday conflicts, that gave me the feeling, 'I can do this too!'" - ELIZABETH LESSER, cofounder, Omega Institute, and New York Times bestselling author of Cassandra Speaks "In 15 Tools to Turn the Tide, world-renowned conflict management and negotiation expert Seth Freeman provides the perfect blend of empirical insight to walk both experienced and novice negotiators through any complex negotiation. Whether it's a high-stakes negotiation in the corporate board room or just trying to convince your Dad to get a cat, Freeman's tools will get you through any harrowing impasse. It can even help police hostage negotiators, who must negotiate intense, life and death, encounters. A must-read new book.

" - Lt. JACK J. CAMBRIA (ret.), NYPD Hostage Negotiation Team Commander (2001-2015) "We've all read books that seek to tell the reader what to do to improve things: to fix a relationship with a boss, resolve a disagreement with a colleague, or reach agreement with an adversary. The problem with these books is the whats are easy and obvious. In 15 Tools to Turn the Tide, Seth Freeman focuses on the hows: the specific steps and behaviors that allow you to achieve your objectives. For anyone wanting and needing to negotiate successful outcomes, this book is the holy grail!" - MICHAEL FEINER, former Pepsi Senior Vice President, Columbia Business School Management Professor, and author of The Feiner Points of Leadership.