"Carliss Baldwin is a highly original innovation scholar. Her seminal ideas have long helped both researchers and practitioners understand modern innovation processes much more deeply. True to form, in this new book Baldwin contrasts traditional 'flow' production technologies with modern platform ecosystems in a way that offers major new insights for us all." --Eric von Hippel, T. Wilson Professor of Innovation Management, MIT Sloan School of Management "Baldwin weaves elegant theory, rich historical cases, and astute technical understanding into a tapestry of deep insight into the effect of technology on the structure and evolution of organizations. It is a beautiful, landmark book." --Kim B. Clark, NAC Distinguished Professor of Management, BYU Marriott School of Business; coauthor of Design Rules , volume 1 "This book is a very ambitious, and indeed very successful, attempt to link the analyses of the patterns of innovation, the organizational forms in modern economies, and the distribution of value along the production chains, illuminating the impact of major technological discontinuities upon the boundaries of the firms and upon value appropriation.

" --Giovanni Dosi, Professor Emeritus of Economics, Sant'Anna School of Advanced Studies; author of 2023 Schumpeter Prize winner The Foundation of Complex Evolving Economies "In this astounding book, Dr. Carliss Baldwin explores fundamental questions: Why are corporate organizational structures shaped the way they are? Why have the corporate organizational structures changed so dramatically over the last many centuries? The book makes the provocative claim that changes in organizational structures, and even the markets they operate in, are triggered by technology changes." --Gene Kim, Wall Street Journal bestselling author of The Phoenix Project , The DevOps Handbook , and Wiring the Winning Organization.