1. Set Introduction.- 2. Volume IV Introduction: Customer Behavior.- 3. Television Show Preference: Application of a Choice Model.- 4. Individual Differences in Search Behavior for a Nondurable.
- 5. Allocating Discretionary Time: Complementarity Among Activities.- 6. Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions.- 7. The Importance of Others' Welfare in Evaluating Bargaining Outcomes.- 8. Reasons for Substantial Delay in Consumer Decision Making.
- 9. The Impact of Bundle Type, Price Framing, and Familiarity on Evaluation of the Bundle.- 10. Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing.- 11. Choice Goal Attainment and Decision and Consumption Satisfaction.- 12. Shaping Customer Satisfaction Through Self-Awareness Cues.
- 13. The Relationship between Shopping Stress and Purchase Abandonment: When Consumers Shop for Fun, Some Stress Increases Purchasing.- 14. Decision Comfort.- 15. Disadoption.- 16. Consumer Price Sensitivity and Price Thresholds.
- 17. Consumer Expectations and Culture: The Effects of Belief in Karma in India.- 18. When Shelf-Based Scarcity Impacts Consumer Preferences.- 19. How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information.- 20. Something to Chew On: The Effect of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation.
- 21. Task Dependent Algorithm Aversion.- 22. Incorporating Consumer Product Categorizations into Shelf Layout Design.- 23. Don Lehmann's Contributions to Consumer Research: Concepts, Methods, and Aims.- 24. The Consumer Behavior Don.
- 25. Don Lehmann: Oblivious to Borders.- 26. DRL and JRP Interview: Allocate at least 50% of your work to Relevant Topic.