1. Introduction Part I: Dynamic Fashion Business 2. Fashion Brand Marketing in an Era of Pseudo-Modernity: Who Controls the Brand Narrative? 3. Opportunities and Challenges in Emerging Markets for Luxury Fashion Brands 4. Emerging Elegance: Marketing Luxury Fashion in Africa's Diverse Markets 5. Building Dynamic Capabilities for Fashion Retailer Internationalisation 6. China's Luxury Fashion Landscape: Unravelling the Dynamic Strategies of Internationalisation for Luxury Fashion Retailers 7. New Challengers in International Luxury Fashion Markets Part II: Sustainability and Ethical Consumption of Fashion Marketing 8.

Gen Z and Beyond: Luxury and Sustainability - Change, Adaptation and Transformation 9. Consumer Perspectives on Denim: The Power of The 'Micro Trend' and Its Impact on Sustainability 10. Circular Fashion Consumer Engagement in Sustainable Retail Environments - A Case Study of ReTuna Återbruksgalleria 11. Upcycling and Fashion Brands: Fast Fashion or Luxury Brands Only? 12. Convergence of Brand Activism and Social Sustainability: Critical Perspectives, Challenges, and the Imperative of Social Praxis 13. The Three Cs of Sustainability Communication by B-Corp Fashion Brands on Instagram: Commitment, Circular Economy, and Community Part III: Digital Transformation and Embracing Technology 14. Is Omni-Channel Retailing the Future of Luxury Fashion Brands? 15. Fashion Analytics: Harnessing Quantitative Methods for Market Success 16.

The Use of Voice Assistants for Fashion Shopping: Implications for Ethic Consumers 17. Tune into Style: The Power of Music in Fashion e-tail Experiences 18. Autoethnography and Its Potential for Creating Fashion Business and Marketing Knowledge.