Introduction; María Luisa Saavedra García and Mónica Lorena Sánchez Limón Part I. Gender equality in the new Gen Z era Chapter 1. Women's economic empowerment, unpaid work, and care economy in Mexico; María Luisa Saavedra García, Pablo Daniel Palacios Duarte, and Katina Vanessa Bermeo Pazmiño Chapter 2. Effects of gender violence types on the intent to rotate among Tamaulipas women in the Gen Z era; Mónica Lorena Sánchez Limón, César Iván Mellado Ibarra, and Isela Yaneth Nava Martínez Part II. Universities' challenges in the new Gen Z era Chapter 3. Academic support to promote an entrepreneurial mind-set among Gen Z students; Juan Bernardo Amezcua, Ana Lucía Ruiz Vigil, and Adriana Méndez Wong Chapter 4. Digital entrepreneurial skills in the Gen Z era: Identifying opportunities and planning actions; Julio César Castañón Rodríguez and David Josué Ortiz González Chapter 5. Conversational agents' integration in distance education at a higher education institution; Diego Alan Ramírez Yañez and María Guadalupe Calderón Martínez Part III.

Challenges in human talent management in the new Gen Z era Chapter 6. Employer brand appeal: Gen Z graduates' expectations when selecting an employer in Mexico; Carlos Gabriel Colín Flores, Sergio Manuel Madero Gómez, and Santiago Colín Núñez Chapter 7. Social security overview for young people in Mexico and their employment benefits tax implications; Analaura Medina Conde, Uziel Flores Ilhuicatzi, and Héctor Alonso Olivares Aguayo Part IV. Sustainability in the new Gen Z era Chapter 8. SDGs in indigenous tourism destinations: A systematic literature review; Juan Carlos Balseca Ruiz and Arcelia Toledo López Chapter 9. Relationship between digitalisation and corporate sustainability: A literature review; Karina Guadalupe Cortina Calderón, Yesenia Sánchez Tovar, and Nallely Guadalupe Hernández Hernández Chapter 10. Circular economy practices in Mexico: A view from the new Gen Z era; Adalberto G. Del Ángel Lara, Arturo Briseño García, and Osvaldo García Mata Chapter 11.

Governmental social responsibility: A Gen Z perspective; Martha Ríos-Manríquez and Lizbeth Pérez Rendón Part V. Consumers' behaviour in the new Gen Z era Chapter 12. An analysis on health and environmental awareness, and the impact of COVID-19 on consumers' lives and their intention to purchase organic foods; Judith Cavazos-Arroyo, Héctor Hugo Pérez-Villarreal, and Claudia García Tapia Chapter 13. Traditional commerce vs. Modern commerce in the Gen Z era; Julián Ferrer Guerra and Alejandro Guerrero Barrón.