Part I: Getting Ready  Introduction  1. Understanding the Challenges  2. Imagining your Business  3. Planning your Planning  4. Planning your Plan  Part II: Getting Started  Introduction  5. Making a Commitment  6. Naming your Baby  7. Making it Legal  Part III: Understanding your Opportunity  Introduction  8.

Understanding your Customers  9. Understanding your Market  10. Researching your Customers and Market  11. Understanding your Competition  12. Understanding the Bigger Picture  Part IV: Developing your Marketing Plan  Introduction  13. Your First Draft Marketing Plan  14. Refining your Marketing Plan  15. Planning your Promotion  16.

Planning for Growth  Part V: Forecasting your Sales  Introduction  17. Your First Draft Sales Forecast  18. Developing and Testing your Sales Forecast  19. Completing your Sales Forecast  Part VI: Developing your Operations Plan  Introduction  20. Your First Draft Operations Plan  21. Planning your Physical Infrastructure  22. Planning Processes and Controls  23. Planning Sourcing and Stock  24.

Planning your Human Organization  25. Planning your Start-Up  Part VII: Developing your Financial Plan  Introduction  26. Your First Draft P&L Forecast  27. Your First Draft Cash Flow Forecast  28. Financing your Business  29. Planning for VAT and Taxation  30. Refining and Evaluating your Financial Forecasts  Part VIII: Refining and Using your Plan  Introduction  31. Planning for the Longer Term  32.

Planning for Uncertainty  33. Protecting your Business  34. Writing your Plan  35. Evaluating, Presenting and Using your Plan.