Introduction 1 Book 1: Moving from Idea to Reality 5 CHAPTER 1: Your Business in Context 7 CHAPTER 2: Refining and Defining Your Business Idea 31 CHAPTER 3: Creating a Business Model 51 CHAPTER 4: Finding Your Target Market 69 CHAPTER 5: Considering a Franchise 87 Book 2: Planning for Your Business 111 CHAPTER 1: Writing a Business Plan 113 CHAPTER 2: Finding the Funding 129 CHAPTER 3: Setting Your Franchise's Wheels in Motion 145 CHAPTER 4: Starting a Home-Based Business 177 CHAPTER 5: Creating an Online Presence for Your Business 205 CHAPTER 6: Starting with the Right Legal Structure 225 Book 3: Handling Your Finances 243 CHAPTER 1: Setting Up the Books 245 CHAPTER 2: Reporting Profit or Loss in the Income Statement 273 CHAPTER 3: Reporting Financial Condition in the Balance Sheet 297 CHAPTER 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 321 CHAPTER 5: Controlling Costs and Budgeting 343 CHAPTER 6: Satisfying the Tax Man 379 Book 4: Managing Your Business 397 CHAPTER 1: Tackling the Hiring Process 399 CHAPTER 2: Setting Goals 419 CHAPTER 3: Embracing Corporate Social Responsibility 433 CHAPTER 4: Managing with Technology 443 CHAPTER 5: Delegating to Get Things Done 455 Book 5: Marketing and Promotion 469 CHAPTER 1: Creating Value for Your Customer 471 CHAPTER 2: Building a Winning Marketing Plan 489 CHAPTER 3: Content Marketing and Marketing Content 525 CHAPTER 4: Creative That Engages the Mind 547 CHAPTER 5: Boosting Sales to Achieve Your Growth Targets 575 CHAPTER 6: Optimizing Digital and Social Tools and Tactics 593 Book 6: Staying in Business 619 CHAPTER 1: Developing Employees through Coaching and Mentoring 621 CHAPTER 2: Enhancing Customer Service 637 CHAPTER 3: Cultivating a Growing Business 653 CHAPTER 4: Generating Opportunities with AI, ChatGPT, and More 677 Index 691.