A serial entrepreneur shows how to harness customer demand to fuel your startup's growth Rob Snyder followed all the usual business school advice for launching a startup--he did his research, ran experiments, raised millions in venture capital--but his company struggled to get off the ground. It wasn't until he left the standard playbook behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped other founders get unstuck and start scaling. In The Power of Pull , Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur's hands. With examples from real-life founders, this book shows how to find demand and create a fast-growing business. If you're beginning a startup journey, The Power of Pull is the only guide you need.