Section 1. AI and Smart Technologies in Tourism Focus: Use of artificial intelligence, smart city technologies, and personalization in enhancing tourism and travel experiences. Chapter 1. Addressing the Dual Impacts of Smart City Technologies on Tourism Experiences; Dhruv Kishore Bole Chapter 2. Role of AI-Powered Personalization in Travel Experience and Travellers' Decision-Making: An Analytical Study; Priyank Kumar Singh, Pravin Kumar Govind Shastri, Arun Mittal, and Monalisha Patel Chapter 3. Exploring the Role of Artificial Intelligence in Tourism Businesses in India: A Critical Analysis; Surbhi Suman Chapter 4. Revolutionizing the Travel Industry: Leveraging Artificial Intelligence for Personalized Offers and a Global Game-Changing Experience; Olaide Kehinde Taofeek, Samaila Mande, and Adegbola Eunice Abimbola Chapter 5. Enhancing Tourism through Cultural Sensitivity, Personalisation and Language Acquisition via ICT; Dharmendra Kumar Chand, Rohit Kumar Pandey, and Amit Raghuvanshi Section 2.
Digital Marketing in Travel and Hospitality Focus: Strategies, regional analysis, and marketing impact on tourism growth through digital means. Chapter 6. A Study on Digital Marketing Strategies for Travel and Accommodation; Rajeshwari Chatterjee and Sujata Priyambada Dash Chapter 7. Digital Marketing Strategies for Travel and Accommodation in India; Md. Gauhar Hasnain Chapter 8. Leveraging Digital Marketing Strategies to Enhance Customer Engagement and Increase Bookings in the Travel and Accommodation Industry; Neha Choudhary, K.M. Nidhi Singh, Indrajeet Kumar Das, and Anand Prasad Sinha Chapter 9.
Transforming the Indian Tourism and Hospitality Industry: The Role of Digital Marketing Strategies; Ritu Pareek Section 3. Cybersecurity, Privacy & Ethics in Smart Travel Focus: Legal, ethical, and risk-related considerations of digital transformation in the tourism and hospitality sector. Chapter 10. Cybersecurity Risks and Mitigation Strategies in Digital Transformation of Travel Agencies; Pooja Yadav, Abhaya Ranjan Srivastava, Kunal Sinha, and S.N. Sahdeo Chapter 11. Protecting Privacy in the Age of IoT Automation: A Legal and Ethical Framework for Smart Hotels; Ankit Kumar, Adrija Sadhu, Shreyash Kumar, and Hitesh Mohapatra Section 4. Emerging Trends and Influences in Tourism Focus: Novel hospitality formats, digital influence, and immersive technologies reshaping tourism behaviour and services.
Chapter 12. Digital Dimensions: Investigating Virtual Worlds' Impact on Hotel Selection; Praveen Srivastava, Abhisek Jana, Gautam Shandilya, and Niraj Mishra Chapter 13. Introduction of Capsule Hotel for Smart Accommodation in India; Akhil Nair Chapter 14. Social Media Influencers and Their Impact on Investment Behaviours of Tourist: Mediating Role of Attitude, Subjective Norms and Perceived Behavioural Control; Ravi Shankar and Shelly Srivastava.