"I''ve seen so many people overcomplicate SEO or turn it into something only ''experts'' can understand. What makes this book different is how clearly and confidently it cuts through the noise. It''s grounded in real experience, not theory. Seth walks you through the core building blocks, technical setup, content, backlinks, and local presence, with the same clarity and intention he''s brought to building both a law firm and an agency. This isn''t just informative. It''s empowering." -- Michael Mogill Cofounder & CEO, Crisp "I''ve built my firm on grit, hunger, and doing the work others won''t. Seth gets that.
He''s not just another marketer, he''s someone who''s lived it, stayed hungry, and understands that to lead, you have to be a lion. This book doesn''t pull punches. It''s for lawyers who are ready to dominate, not dabble." -- John Morgan Founder, Morgan & Morgan "I built my firm to be fireproof and now I coach other lawyers to do the same. This book applies those same principles to marketing, giving you the tools to fireproof your growth strategy. It''s a must-read for any firm serious about sustainable success." -- Mike Morse Founder, The Mike Morse Law Firm "As a longtime personal injury lawyer and advocate for innovation in legal tech and AI, I''ve seen Seth Price lead the way in helping firms thrive online. His work with BluShark Digital has set a new standard--and this book is a masterclass in how he does it.
" -- Michael McCready Founder, McCready Law "Seth Price is one of the great minds in our industry and an expert on SEO. Doing SEO well is critical for law firms. Do not miss out on these vital lessons from Seth, which are sure to drive more effective SEO for your firm!" -- John Nachazel COO, The Mike Morse Law Firm "When Seth asked me if I would write a snippet in support of a book he was writing, I said yes, not even knowing what the book was about. You see, Seth has been a friend and mentor to me for many years. He has been nothing but kind in an industry that sometimes can be harsh. He has made business and personal suggestions to me that have turned into gold. In short, he is a good human. Now I know his topic (I really knew it all the time) and the book is full of the same gold he helped me spin.
He can do it for you too. Read, pay attention, and learn . good stuff right here!" -- Tim McKey Owner & CEO, Vista Consulting, Inc "A ''Must-Read Masterclass in Digital Domination for Law Firms.'' Seth Price, Esq.''s book is a game-changing blueprint for lawyers and law firm owners looking to harness the explosive power of digital marketing. Blending hard-earned experience with crystal-clear instruction, Price breaks down the art and science of SEO--from content strategy to local search dominance--into an accessible, actionable guide. Price''s journey from scrappy startup to powerhouse firm, fueled by fearless experimentation and a belief in the internet''s untapped potential, offers not just inspiration, but a practical roadmap for any attorney ready to scale. Whether you''re a solo practitioner or managing a regional practice, this is the book that will take your online presence--and your client intake--to the next level.
" -- John Fisher Owner & Founder, John H. Fisher, P.C. and Fisher Mastermind "I have used the concepts of the Pareto Principle in managing law firms with great success, and now Seth has applied it to the world of legal marketing. This book shows you how to focus on the 20 percent of your efforts that generate 80 percent of your cases. It is a must-read for anyone in our industry. It will help you zero in on the strategies that work, and say no to all the noise that gets in the way." -- Chad Dudley Managing Partner, Dudley DeBosier Injury Lawyers "Seth Price''s expertise in local search is a game changer for law firms.
In this book, he brilliantly combines cutting-edge local SEO strategies with proven techniques for handling large-scale litigation, offering invaluable insights to attorneys who want to dominate both their local markets and the mass tort arena. A must-read for any firm looking to grow and thrive in today''s competitive legal landscape." -- Mike Papantonio Managing Partner, Levin Papantonio "Seth Price is a rare force in our industry--someone who''s built both a top-performing law firm and one of the most respected digital marketing agencies in the country. That dual perspective--part practitioner, part strategist--is what makes his book on local search so powerful. It''s not a theory. It''s a tactical playbook built from real-world experience on both sides of the table." -- Jennifer Gore-Cuthbert Partner, Sweet James Law Firm "I live in a world of phone numbers but believe in all aspects of marketing. Seth has shown me that marketing success can come from local search as well.
Not as well as phone numbers, mind you, but it works pretty darn well." -- Cool Guy Paul (Faust) (Paul doesn''t believe in titles) "Seth Price isn''t just the founder of a multi-state law firm and the CEO of BluShark Digital--he''s the real deal. He''s the guy who shows up for his friends, who listens, who gives you honest, grown-up advice when you need it most. When Seth decided to write a book on local search, I couldn''t think of anyone better. Why? Because he approaches this topic the same way he approaches everything in life--with candor, integrity, and a relentless commitment to results." -- Bill Umansky Founder, The Umansky Law Firm "I''ve spent years trying to wrap my head around SEO, and this is the first time it actually made sense. The way everything is broken down feels clear and doable, even if you''re not a marketing expert. It''s tailored specifically for law firms, which makes all the difference.
If you''re tired of generic advice, this book is a game changer." -- Ben Glass Founder, Ben Glass Law "The mystery of SEO--the blend of science, art, and judgment--often leads business owners to stifle their own growth. Now, we have the tool to overcome our own inertia. SEO can actually make sense--and now it does. Everything is broken down in a way that''s clear, even if you''re not a marketing expert. It''s tailored specifically for law firms, which makes all the difference. If you''re tired of generic advice, this book is a game changer." -- Allison Williams Founder, Law Firm Mentor "If you run a law firm or manage marketing in a competitive space, this book is a game changer.
Seth built a digital strategy that not only works but scales. I''ve seen it with my own eyes as he took our firm from worst to first in one of the largest markets in America and he''s grown his own business using these exact principles. No guesswork, just proven tactics and a thoughtful approach that respects your budget and your brand. He understands how high the stakes are, and it shows in every chapter. Bottom line, I trust Seth to lead us into the digital frontier and you can, too." -- Bill Biggs Executive Director, Garces, Grabler, Lebrocq "A masterclass in modern legal marketing. This insightful guide by a trailblazing attorney in SEO is a must-read for any lawyer--whether just starting out or seasoned in the field--who wants to attract clients and grow their practice." -- Andrew Finkelstein Managing Partner, Finkelstein & Partners, LLP "Seth''s advice is to be followed--full stop.
I have coaching clients who work with BluShark Digital and get fantastic results. Now lawyers can get his playbook to learn from one of the best. Law firm owners, you must get this book!" -- Charley Mann Founder, Law Firm Alchemy "Seth brings a wealth of knowledge and experience to the table. His insights into legal marketing are both practical and forward-thinking, making this book an essential read for any law firm looking to enhance their online presence and attract more clients." -- Keith Givens Managing Shareholder, The Cochran Firm "With all of the recent upheavals in the digital marketing space, this is the book every law firm owner needs to read.This book is the essential primer for law firm owners who want to understand the strategies behind the services they are buying and the vendors they are hiring. Seth''s mastery of local SEO and insights into where digital marketing is headed make this book a must-read for any law firm owner serious about scaling." -- Tom Tona Founder, Tona Law "There aren''t many in legal marketing as respected and knowledgeable as Seth Price.
As both a law firm owner and founder of a top-tier SEO agency, he delivers real results and truly cares about helping firms grow. What sets him apart is how he makes something as complex as digital marketing feel clear, actionable, and even exciting. When firms implement his strategies, the impact is obvious: more qualified leads, better visibility, and more signed cases. If you''re in the legal space and want to finally make SEO work, this book is for you." -- Gary Falkowitz Founder, Law Firm Intake Guru "I''ve known Seth long enough to say this, he doesn''t gate keep what he knows. This book is the perfect example of that. It''s honest, straightforward, and full of lessons learned the hard way. You can tell it was written by someone who''s actually been in the trenches, not someone selling theory.
It feels like you''re getting the kind of advice a friend would give you if they genuinely wanted to see you win. And that''s exactly who Seth is." -- Ken Hardison Founder, PILMMA "Finally--a clear, concise guide to mastering SEO. Seth Price doesn''t just explain the theory; He provides an actionable roadmap packed with tools and strategies that enable la.