Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career Introduction Part I: Our Purpose Journey (Inspiration) 1 Chapter 1: The Call to Adventure 3 Chapter 2: Finding Our Purpose 13 Chapter 3: Living Our Purpose 29 Chapter 4: The World Shuts Down 43 Part II: What Is Purpose? 55 Chapter 5: The Definition of Individual Purpose 57 Chapter 6: The Benefits of Having a Personal Purpose 63 Chapter 7: The Nine Truths of Purpose 83 Part III: Your GPS to Purpose 113 Chapter 8: What Is GPS to Purpose? 115 Chapter 9: Your Living Vision 121 Chapter 10: Gifts 139 Chapter 11: Passions 149 Chapter 12: Service 161 Chapter 13: Putting It All Together: Your Personal Purpose Statement 169 In Closing 181 References 185 About the Authors 189 Thanks and Acknowledgments 193 Index 201 Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact Introduction 1 Part I: Why We Are Living in the Age of Purpose: The Three Tectonic Shifts Driving Change 27 Chapter 1: The Rise of the Conscious Consumer: People Want to Buy from Brands That Give a Damn 29 Chapter 2: The Rise of the Activist Employee: Employees Want Meaning and Purpose in Their Work 39 Chapter 3: The Rise of the Impact Investor: Investors Want to Make Money While Positively Impacting People and the Planet 53 Part II: Defining Purpose 59 Chapter 4: Definitions 63 Chapter 5: Seven Qualities of a Great Purpose Statement 67 Chapter 6: Discovering Purpose 79 Part III: The Nine Principles of Purpose 115 1. Purpose Needs to Start Inside Out 127 2. Purpose Is About Picking Your Shields--and Sword 135 3. Purpose Must Be Profitable to Be Sustainable 145 4. Purpose Is About Putting Your Money Where Your Mission Is 154 5. Purpose Doesn't Have to Be Political 163 6. Purpose Should Be an Open-Source Pursuit 173 7. Purpose Should Measure What You Treasure 186 8.
Purpose Is About Being the Helper, Not the Hero 197 9. Purpose Is a Journey, Not a Destination 208 Part IV: In Closing 217 Appendix A: The ROI of Purpose 229 Appendix B: More Inspiration 241 Bibliography 245 About the Authors 253 Thanks and Acknowledgments 257 Index 259 Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers Introduction 1 Why We Wrote Good Is the New Cool 7 Bobby's Story 13 Afdhel's Story 19 Part I: Good Is the New Cool 23 Chapter 1: How Good Became the New Cool 25 Chapter 2: The New Model of Marketing 41 Part II: The Seven Principles of How to Market Like You Give a Damn 61 Chapter 3: Know Your Purpose 63 Chapter 4: Find Your Allies 89 Chapter 5: Think Citizens, Not Consumers 111 Chapter 6: Lead with the Cool, But Bake in the Good 131\ Chapter 7: Don't Advertise, Solve Problems 16 Chapter 8: People Are the New Media 189 Chapter 9: Back Up the Promise with the Proof 215 Part III: How to Get Started Today 247 Chapter 10: Dream It, Do It, Share It! 249 Resources and Other Links 257 References 259 About the Authors 263 Acknowledgments 267 Index 269.