Liliana Caimacan is a distinguished academic and strategy consultant with deep expertise in marketing, innovation development and deployment, and strategy design, implementation, and adaptation. She specializes in innovation capability and strategy development, design thinking, creative problem-solving, future-proofing, and innovative innovation management. An experienced international business leader, Liliana has been driving transformational growth across brands and portfolios to achieve significant business results for over 20 years. She is a leading expert in innovations, customer engagement, digital marketing, and business transformation within the FMCG and pharma industries, working with top blue-chip companies such as Unilever, Tata, and KRKA on world-class brands and portfolios. Liliana has extensive marketing and leadership experience across multi-category, multi-brand, and multicultural environments. She has a proven track record of shaping and unlocking opportunities, implementing digital business transformation, and accelerating business growth though innovation. Currently, Liliana is a full-time professor of practice at Hult International Business School, where she teaches on trends and innovations, business transformation, brand management, and customer engagement subjects. Additionally, she is an associate professor at Westminster University U, where she teaches strategy, marketing, and innovations.
She also serves as an associate professor at South Mediterranean Business School in Tunisia, teaching business transformation and project management. Furthermore, she is involved in developing and teaching business strategy courses at Ashridge University and Symbiosis Centre for Management Studies in Noida, India. With almost a decade in academia, Liliana is part of the Academic Board-the apex governance body-of Hult International Business School, a triple-accredited institution. She has played a pivotal role in curriculum development and accreditation. Beyond governance, Liliana is an active researcher, collaborating with esteemed institutions like MSB-Tunisia, Westminster University and Hult International Business School in the US/UK. Her research has paved the way for transformative impacts in industries, benefitting corporate giants such as Tata Consumer Products, Unilever, Lego and VML Advertising Agency. Notably, in 2023, Liliana presented a seminal paper at the Academy of Management (AOM) in Boston, with the topic Nexus of Innovation in the FMCG sector. She has recently published a case study on entrepreneurial startups in The Case Centre.
She has lectured globally on various topics including marketing, change management, and disruptive innovation, serving as a keynote speaker, trainer, and facilitator.