Praise for UNLIKELY ENTREPRENEURS "In Unlikely Entrepreneurs , Shipley and Favreau provide formulas that have worked for winning entrepreneurs--challenges and all--told through compelling stories, academic analysis, and life lessons learned." --DANNY MEYER, Founder, Union Square Hospitality Group; author of Setting the Table: The Transforming Power of Hospitality in Business "My husband John and I shared our story of Katie Couric Media's 'first client' with Lou's class at Harvard, and now we're happy to have our story appear in Unlikely Entrepreneurs , a fun and insightful book. Anyone who's ever dreamed of starting their own business should sign up for Lou's class. But if you don't have time for that or can't get into Harvard, Unlikely Entrepreneurs is the next best thing!" --Award-winning journalist KATIE COURIC and JOHN MOLNER, Co-Founders of Katie Couric Media " Unlikely Entrepreneurs captures what founders need to know right now." --BILL AULET, Managing Director, Martin Trust Center for MIT Entrepreneurship; author of the bestselling Disciplined Entrepreneurship "With practical lessons from Lou's Harvard Business School classroom and research from MIT Sloan, Unlikely Entrepreneurs is a must-read for anyone starting or running a business. It's 'What They DO Teach You at Harvard Business School.'" --HUGHES NORTON, HBS alumnus; New York Times bestselling author of Rainmaker: Superagent Hughes Norton and the Money-Grab Explosion of Golf from Tiger to LIV and Beyond "Shipley and Favreau prove that entrepreneurial success isn't reserved for the privileged few. Whether you're a first-time founder or seasoned entrepreneur, this book delivers the practical guidance and inspiration needed to turn great ideas into lasting businesses.

" --TOM EISENMANN, Professor of Entrepreneurship, Harvard Business School; author of Why Startups Fail " Unlikely Entrepreneurs offers what most startup advice misses: real stories about how relatable founders wrestle with problems, make mistakes, and adapt. Shipley and Favreau show that entrepreneurship isn't about flashy pitches--it's about getting close to the problem and rigorously evaluating if it's worth solving in the first place." --JEFF BUSSGANG, General Partner and Co-Founder, Flybridge Capital Partners; author of The Experimentation Machine "I built my sales playbook in Prof. Shipley's class, and it worked! Unlikely Entrepreneurs is a must-read for anyone starting a company." --ILLANA BORKENSTEIN, Harvard Business School MBA '22; Co-Founder and CEO, M7 Health.