Business leaders are drowning in shiny objects (AI being the brightest yet) while the actual determinant of their results goes unexamined: the compounding of thousands of small, mostly unconscious inputs. Their company is running on an operating system of defaults they never consciously wrote, and it is compounding right now, in one direction or the other. Promise: see the system, then rewrite it, upgrade by upgrade (Decisions, Systems, Routines, Environment, Be The Exception), until winning compounds automatically.