Target Audience: Professionals and leaders in the business sector Individuals interested in workplace dynamics and career development Participants in the restaurant and franchise industries Marketing Actions: Launch a series of short, thematic videos on YouTube and TikTok, each covering key takeaways from the book's chapters Utilize LinkedIn's substantial following to promote book-related content and updates Submit to key industry reviewers, including Publishers Weekly and Library Journal Develop and post regular content on leadership and workplace dynamics across YouTube and TikTok accounts Engage the email list with promotional announcements and exclusive content about the book Leverage speaking engagements to promote book sales, with a focus on the restaurant and franchise sectors Collaborate with community colleges and universities for virtual guest speaking opportunities targeting leadership studies students Seek guest appearances on popular YouTube channels within the leadership and business niche Transform each book chapter into a three-part video series for YouTube and TikTok, making the content accessible and engaging Develop a masterclass based on the book's content, providing deeper insights and interactive learning experiences.