Award-winning engineer and MIT professor Amos Winter teams up with strategy guru Vijay Govindarajan to illuminate the next stage of Reverse Innovation thinking and address the next critical question: how do designers and engineers work with business leaders to create low-cost, high-value products? Global by Design is the first book that explores the intersection of design thinking and reverse innovation and fills a gap in the design thinking literature for how to bring in the neglected perspective of unconventional clients into product design. A practical and concise framework for marrying design thinking with reverse innovation to grow your business and solve wicked problems. A broad view of innovation that will be appealing to multiple audiences from the C-suite, to engineers, to creatives, to policy makers, and more. Dream team combination of authors both at the top of their respective fields who've combined their expertise to make something more than the sum of its parts. Full of excellent case studies to make the ideas come alive. Audience: Multinational companies in the rich world that want to design products for emerging markets. Emerging market giants that want to unlock value in their home markets, as well as expand their global market presence. Executives who must hire design and innovation teams to create products for global markets.

Designers and engineers who are tasked with creating global products. Marketing and ethnography teams, which see product opportunities in global markets and must interface with engineering/design teams.