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Maverick!
Maverick!
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Author(s): Semler, Ricardo
ISBN No.: 9780099329411
Pages: 336
Year: 199407
Format: Trade Paper
Price: £7.99
Status: Out Of Print (Not available from Oakleaf Books)

Ricardo Semler inherited his family company, Semco - manufacturer of marine pumps, industrial dishwashers and mixing equipment - when he was 19. Soon, by 1980, it was on the brink of bankruptcy, but a decade later, during a period of savage recession in Brazil, it had been transformed into a rapidly-growing company with profits of 10% on sales of $37 million. This was achieved by throwing out the rule-book and getting rid of all manuals and written procedures.


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